5 Ways to Write Superb Instagram Captions

Captions are the hardest!

You have all of your photos curated and ready to go and now comes the hard part, figuring out what to write. In this blog post, I’m going to give you some tips, big and small on making the greatest captions.


Treat your Instagram like a mini blog, tell a story: Are you posting an image of a model wearing a garment you made? Tell the clothing’s story. Is it a photo of your product? Tell a story about how it was made, who it impacted, or how something happened you didn’t expect. Yesterday I did mini Instagram audits for two hairdressers. Both of them did incredible work, but didn’t share their clients stories or their own. Maybe you have a client that just did a major hair change with you, or has had many bad hair experiences? Tell your followers the story, engage them so you are more then just a service or product.

Start your caption with a question or call to action: Slews of people include a question or action in their Instagram posts. Usually it’s hidden in the middle or end of your caption. I challenge you start your caption with a prompt, question or call to action. You are more likely to catch your followers eye and get those comments on your post.

Let's say you are the tattoo artist, consider starting your caption with: Would you get your pet tattooed on you?

Get Personal! Small business and creatives tend to sell themselves first and product second. Get personal with your followers. Are you a lingerie seller like @curvygirllingerie? Maybe once a week you will talk about your own experiences as a fat woman shopping for lingerie. Or maybe talk about the creative process of starting your business or finding companies that make the sizes you want to sell. Show your followers that you are real and someone they want to buy from.


Plan your captions in advance: It’s super hard to stare at your photo and figure out what to write when you are in the moment. Think about planning your photos out on Sunday for the whole week. This will give you time to really think about what to write before you actually have to post.

Seek out writing prompts: There are tons and tons of prompts floating around on the internet. The New York Times has some great personal narrative ones, even Pinterest has loads of social media caption prompts. You can just scroll through different ones until something jogs your writing. I don’t usually use them directly, rather gain inspiration.

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